Superbrands UK (2006-9)

Objective:

Superbrands UK commission independent research to identify the UK’s leading brands. Superbrands UK tasked Start Live* to breathe new life into their events programme, which included their yearly member’s programme and book launch, conference and networking events, to engage and retain existing members and attract new members via word of mouth. 

Approach:

Superbrands UK’s brief was to create a premium, attention-grabbing and memorable event at which to applaud the UK’s biggest brands. In order to achieve this, Start Live organised the evening against the backdrop of the Haymarket Hotel swimming pool, complete with synchronised swimmers.

Results:

The resulting event was fully-subscribed, leading to an increased take-up of memberships year-on-year, and excellent feedback from both Superbrands UK and the guests in attendance.