London Fashion week / Global Cool

Objective:

In 2009 London Fashion Week briefed Start Live to create an aftershow party for its sustainable clothing exhibition, Estethica. The event was sponsored by Global Cool, the climate change charity supported by Sienna Miller.

Approach:

Our concept connected fashion, sustainability and climate change, and integrated the Global Cool cause within a fun aftershow party setting. Start Live developed the party around the theme of ‘Eco Chic’, in collaboration with Sienna Miller’s support of the Global Cool charity. The high profile VIP event was hosted at one of London’s newest and most exclusive private members’ clubs, Molton House. 

The Results:

The glitzy but eco friendly event attracted a host of famous faces from the worlds of fashion, entertainment and media, successfully generating a wealth of positive publicity for Global Cool and London Fashion Week.