Jet Republic

Objective:

Jet Republic launched in September 2008 as a private jet and fractional ownership company. Jet Republic tasked Start Live with creating a series of high-profile international events in the UK, Paris, Monaco and Venice to generate press and public interest in the brand and membership of the fractional ownership scheme.

Approach:

To appeal to the VHNW target audience Start Live created a series of international events, each with a sophisticated ‘club’ feel to communicate the cachet of being a member of the private jet fractional ownership scheme.

Start Live located the events at major cultural and art events across Europe including a major Kandinsky exhibition at the Pompidou Centre in Paris and Gucci owner, Francois Pinault’s private contemporary art collection launched at the Venice Biennale 2009.

Results:

Collectively, these events were attended by more than 700 of Europe’s highest-profile socialites and VIPs, including British and European royalty.