Greyhound

Objective:

Greyhound – the iconic American bus company – launched its inaugural service in the UK in September 2009. Greyhound tasked Start Live with creating a face-to-face communications campaign in key territories to support its online, PR and above-the-line launches. 

Approach:

Start Live’s target audience was largely students and young people within the catchment areas of the service’s hubs of London, Southampton and Portsmouth; a demographic which does not necessarily consume traditional media.

Start Live formed a face-to-face marketing team to visit the main centre's of Portsmoutuniversity campuses, shopping centre's and travel hubs h, Bournemouth and London to promote Greyhound on using strong promotional offers to try the Greyhound experience.

Result:

Greyhound  sales shot through the roof and saw its competitors pull their execuitive coaches from other routes in a bid to compeat with Greyhounds offering.