Start launches new brand experience agency
Start Live to offer brand engagement through live events
Brand experiences to become part of integrated brand offering
Start Group now offers a range of integrated brand services:
brand, digital, retail and environments and brand experiences
4th February 2010: Today Start announces the launch of its new brand experiences and events agency, Start Live. Start Live aims to deliver true brand engagement through live events, creating inspiring and compelling experiences for clients and their audiences, which deliver on their brand promise and create measurable value and return on investment.
Start Live is a new kind of experiential and brand engagement agency. Start Live embraces the entire customer journey; not just at an event, but before, during and afterwards, utilising a broad range of communications tools to deliver key messages to a client’s audiences.
The launch of this new company means that leading brand and digital agency Start Creative, and sister retail environments agency JudgeGill, are now able to offer their clients access to an integrated brand engagement specialist, to compliment their existing client work.
Mike Curtis, CEO of Start commented: “As part of a group of brand-focused agencies with complimentary disciplines, Start Live already has a distinct advantage over traditional experience agencies. With access to Start’s vast creative resource, Start Live is able to conceptualise, create and deliver cutting-edge experiential solutions, and offer truly integrated brand experience services.”
Debora Smith, Managing Director of Start Live, added: “The days of a brand experience existing purely for the duration of an event are long gone; the most valuable, lasting relationships are built on more robust foundations. Today it is more important than ever for a brand to engage with its audiences before, during and after an event, using the full range of communications tools in its arsenal. This is the basis of Start Live’s philosophy, and we look forward to delivering those creative, impactful and engaging brand experiences for our clients going forward.”
Start Live was formerly known as anymedia, in which Start took a major shareholding in 2008, and which has delivered industry leading-corporate and consumer brand experiences since 2006. In recent months Start and anymedia worked closely together to deliver live brand experiences for companies including Virgin, Jet Republic and Greyhound.