Start Live boosts live events and experiential team
Start Live today announced a senior addition to its creative live events and experiential team. Chloe Gehlcken joins Start Live as a Senior Events Manager, delivering partnership programmes, live events and experiential campaigns across both face-to-face and digital platforms.
Chloe was formerly Project Manager and Event Specialist at Think Espionage and Head of Live Partnerships at Clash Music Group. Her experience brings a new dimension to the rapidly growing team, having worked with international brands as diverse as Dr Martens, Metro, Live8, Bacardi Global, Oxfam, E4, Ibiza Rocks and BMW. Chloe has also directly managed events featuring high-profile artists such as Kings of Leon, Fatboy Slim, The Killers, Elton John, Paul Oakenfold and Calvin Harris.
She joins the team headed by Debora Smith, who manages Start Lives’ work globally. Start Live was established in 2006 as the live events and experiential agency for the Start Group, which includes Start Creative, the leading independent brand, design and digital agency and JudgeGill, the principal experts in retail and environmental design.
Debora Smith, managing director of Start Live, said: “Chloe is a fantastic addition to our team, bringing a wealth of social and cultural insights as well as excellent creative thinking. It has been a fantastic year for Start Live, new business wins and organic growth have led to us doubling in size, taking on additional talent that will enable us to offer an increasing range of services through a team of diversely experienced producers”.